Privacy Policy
Greenfield Arable Services Ltd is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how Greenfield Arable Services Ltd collects, uses, stores, shares, and protects personal data when you interact with us, including through our services, communications, website, and business operations.
1. Introduction and company information
This Privacy Policy applies to the processing of personal data carried out by Greenfield Arable Services Ltd in connection with its arable business activities.
- Data controller: Greenfield Arable Services Ltd
- Address: Greenfield Arable, 14 Mill Road, Ely, Cambridgeshire CB7 4LJ, United Kingdom
- Email: [email protected]
- Phone: +44 1353 769284
We act as a data controller in relation to the personal data we determine the purposes and means of processing for. This Privacy Policy is intended to provide you with clear information about how we handle personal data in the ordinary course of our arable operations, including customer and supplier management, site visits, service delivery, administration, and communication.
2. Data collection and processing
Greenfield Arable Services Ltd may collect and process the following categories of personal data, depending on your relationship with us and the context in which you engage with us:
- Identity data: name, title, job title, employer, and business role.
- Contact data: address, email address, phone number, and other communication details.
- Business and contractual data: records of services requested, quotations, contracts, invoices, payment records, and correspondence.
- Technical and usage data: IP address, device information, browser type, and website usage data where applicable.
- Transaction data: details relating to purchases, service arrangements, and payment processing.
- Location data: site addresses, delivery locations, or relevant field and premises information where needed for operations.
- Communication data: emails, phone calls, messages, notes, and records of enquiries or complaints.
We may collect personal data directly from you, from your employer or organisation, from publicly available sources, from business partners, or from third parties such as service providers, payment processors, logistics providers, or professional advisers, where appropriate and lawful.
We do not intentionally collect special category personal data unless it is necessary and lawful to do so, for example where required for employment, health and safety, or legal compliance purposes. If such data is processed, we will apply additional safeguards as required by applicable law.
3. Purpose of data processing
Greenfield Arable Services Ltd processes personal data for the following purposes:
- to provide and manage arable services and related business operations;
- to respond to enquiries, requests, and communications;
- to enter into, perform, and administer contracts;
- to manage invoices, payments, accounts, and financial administration;
- to maintain business records and internal operations;
- to coordinate site access, deliveries, collections, and operational logistics;
- to comply with legal, regulatory, tax, accounting, health and safety, and record-keeping obligations;
- to prevent fraud, misuse, unauthorised access, or unlawful activity;
- to improve our services, communications, and business processes;
- to handle complaints, disputes, and claims;
- to send service-related and administrative communications;
- to conduct any other processing necessary for the operation of our arable business and related legitimate interests.
4. Legal basis for processing
We will only process personal data where we have a lawful basis to do so. Depending on the specific circumstance, our processing may rely on one or more of the following grounds:
- Contract: where processing is necessary to enter into or perform a contract with you or your organisation.
- Legal obligation: where processing is necessary to comply with applicable legal or regulatory requirements.
- Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. Such interests may include running and improving our arable business, managing business relationships, securing our operations, and maintaining records.
- Consent: where you have given us clear consent for a specific processing activity, such as certain marketing communications where required.
- Vital interests: in rare circumstances where processing is necessary to protect someone’s life or physical safety.
- Public task or other applicable grounds: where processing is required under applicable law in connection with a public function or similar legal basis, if relevant.
5. Data sharing and third parties
Greenfield Arable Services Ltd may share personal data with trusted third parties where necessary and lawful for the purposes described in this Policy. These third parties may include:
- IT and cloud service providers;
- accountants, auditors, legal advisers, and other professional advisers;
- payment processors, banks, and financial institutions;
- logistics, transport, and delivery partners;
- maintenance, equipment, and machinery service providers;
- insurers and insurance brokers;
- regulators, public authorities, law enforcement, and government bodies where required by law;
- business partners, contractors, and subcontractors involved in service delivery;
- website hosting, analytics, and security providers where applicable.
We require third parties who process personal data on our behalf to do so under appropriate contractual and technical safeguards and only for the purposes we specify. We do not sell personal data.
6. Data transfer to third countries
Where personal data is transferred outside the United Kingdom or outside the European Economic Area, Greenfield Arable Services Ltd will take appropriate steps to ensure an adequate level of protection in accordance with applicable law. Such steps may include:
- using countries deemed to provide an adequate level of protection;
- entering into standard contractual clauses or equivalent legal safeguards;
- implementing supplementary technical and organisational measures where necessary.
If you would like further information about international transfers and the safeguards in place, you may contact us using the details set out below.
7. Storage duration
Greenfield Arable Services Ltd will retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, insurance, operational, and reporting requirements.
The retention period will depend on factors such as:
- the nature of the data and the reason it was collected;
- the duration of our relationship with you or your organisation;
- legal or regulatory retention obligations;
- the need to resolve disputes, enforce agreements, or establish or defend legal claims.
When personal data is no longer required, it will be securely deleted, anonymised, or otherwise disposed of in accordance with our retention practices and applicable law.
8. User rights
Subject to applicable law, you may have the following rights in relation to your personal data processed by Greenfield Arable Services Ltd:
- Access: the right to request confirmation of whether we process your personal data and to obtain a copy of that data.
- Rectification: the right to request correction of inaccurate or incomplete data.
- Erasure: the right to request deletion of your personal data in certain circumstances.
- Restriction: the right to request limitation of processing in certain circumstances.
- Data portability: the right to receive certain data in a structured, commonly used, machine-readable format and, where applicable, have it transmitted to another controller.
- Objection: the right to object to processing based on legitimate interests and, where applicable, to direct marketing.
You may also have the right to request information about automated decision-making, if any such processing is carried out. We do not intend to use personal data for decisions based solely on automated processing that produce legal or similarly significant effects unless lawful and expressly disclosed.
To exercise any of these rights, please contact us using the details in the Contact Information section. We may need to verify your identity before responding. We will respond within the time limits required by applicable law.
9. Withdrawal of consent
Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
If you withdraw consent, we may no longer be able to provide certain communications or services that depend on that consent. To withdraw consent, please contact Greenfield Arable Services Ltd using the contact details below.
10. Right to complain
If you have concerns about how Greenfield Arable Services Ltd processes your personal data, we encourage you to contact us first so that we can try to resolve the issue promptly and fairly.
You also have the right to lodge a complaint with the relevant supervisory authority or data protection regulator in your jurisdiction. If you are in the United Kingdom, this will generally be the Information Commissioner's Office (ICO).
11. Data security
Greenfield Arable Services Ltd takes the security of personal data seriously and implements appropriate technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, destruction, alteration, disclosure, or misuse.
These measures may include, where appropriate:
- access controls and user permissions;
- password protection and secure authentication practices;
- encryption and secure transmission methods;
- regular backups and recovery procedures;
- staff awareness and confidentiality obligations;
- monitoring and maintenance of systems and devices;
- physical security measures for offices, records, and equipment.
While we take appropriate steps to protect personal data, no method of transmission or storage is completely secure. We therefore cannot guarantee absolute security, but we continually review and improve our safeguards.
12. Contact information
If you have any questions about this Privacy Policy, wish to exercise your rights, or need further information about how Greenfield Arable Services Ltd processes personal data, please contact us:
- Greenfield Arable Services Ltd
- Address: Greenfield Arable, 14 Mill Road, Ely, Cambridgeshire CB7 4LJ, United Kingdom
- Email: [email protected]
- Phone: +44 1353 769284
13. Changes to privacy policy
Greenfield Arable Services Ltd may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, technology, or business operations.
Any updated version will be effective from the date it is published unless otherwise stated. We encourage you to review this Privacy Policy periodically to stay informed about how we process personal data.
Last updated: July 2026